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  • Marketing Beverages, Fruit Juice and Sports Drinks in
    Compliance with FDA Regulations

  • Hosted By:
  • ComplianceOnline
  • Start:
  • Tuesday - Jul 30, 2013 10:00 AM
  • End Time:
  • Tuesday - Jul 30, 2013 11:10 AM
  • Location:
  • Online
  • This webinar on marketing of beverages, fruit juice and sports drinks will provide an overview of FDA requirements for the labeling and marketing of beverages. In addition, it will address the regulation of beverage advertising by the Federal Trade Commission (FTC).

    Why Should You Attend:

    Firms marketing beverages must be conscious of both the labeling and marketing requirements of FDA and FTC, as well as practical considerations for risk mitigation from consumer class action law suits. As consumers’ demand for healthy, “functional” and flavorful products has increased, firms must ensure that their beverages are labeled and advertised in a manner that complies with federal regulatory requirements and that their claims are substantiated with appropriate data.

    This session is designed for food manufacturers and labelers and is focused towards helping both domestic and foreign entities in ensuring compliance with FDA and FTC regulations. The webinar will provide the requirements for juice labeling, health claims, “natural” claims and provide an update on the FDA’s regulation of caffeinated beverages. Case studies will be presented, as well as an update on recent enforcement activity. Finally, the webinar will discuss recent civil litigation involving beverage marketing.
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