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  • Marketing Your Medical Device - From Conventional Ads to
    Referral Marketing and Social Media: One and a Half-day
    In-person Seminar

  • Hosted By:
  • ComplianceOnline
  • Start:
  • Thursday - Sep 19, 2013 08:30 AM
  • End Time:
  • Friday - Sep 20, 2013 01:30 PM
  • Location:
  • San Francisco,
    California, United States
  • This seminar will help medical device marketing professionals to better understand the myriad statutes and regulations that confront and impact their business. It will provide a comprehensive look at the dos and don’ts with regard to the following regulations:

    The Federal Food, Drug & Cosmetic Act as it relates to advertising and promotion.
    The Anti-kickback as it relates to remunerative relationships with those who purchase or prescribe your products.
    The False Claims Act as it relates to seeking reimbursement for your products.
    The False Claims Act as it relates to seeking reimbursement for your products.
    Day one of the seminar will begin with a high level discussion of advertisement and promotion requirements for medical device marketing including 510(k) submission and approval. It will also review the Anti-kickback Statute, False Claims Act/Reimbursement, Physician Sunshine Payment Act and State Advertising and Promotion Laws and Reporting. Attendees will learn to establish a compliance program in order to avoid FDA and OIG/DOJ enforcement actions, fines and penalties.

    On day two, the instructor will focus on the promotional side of marketing a 510 (k) device, covering the three buckets of “promotion”, “dissemination” and “communication”. Attendees will learn the issues in promoting a specific claim and how to conduct a lawful off label dissemination and how to engage in different “communication” activities.
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