I would widely advertise attractive student loan packages because most people are reluctant to go back to school because of financial reasons. So if we can give them that peace of mind, then we can attract more people to go back to school.
hmm..another big seller will be providing childcare center on campus. A lot of adults do not have time to go back to school because they have to cater to their children's schedule as well.
I would establish a career center where students who graduate from this school will have some guaranteed that they will find a job within a certain period of time.