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Job No. 146861

  • Job Title:
  • E-Communications Specialist
  • Employer:
  • Berkshire Community College
  • Location:
  • Pittsfield , MA
  • Posting Date:
  • 21-Jun-2022
  • Description:
  • About Berkshire Community College:
    Berkshire Community College (BCC) has the distinction of being the first community college established in the Commonwealth of Massachusetts. Nestled in the scenic Berkshire Hills, our nearly 2,000 students have access to a wide range of career and transfer programs on our newly renovated campus. Occupying a scenic 180-acre property, just minutes from downtown Pittsfield, Massachusetts, BCC provides students from a broad range of cultural and socioeconomic backgrounds with an intimate learning environment, small class sizes, and much opportunity for interaction with faculty. Berkshire County was home to many forward-thinking historic figures including, W.E.B. DuBois, Susan B. Anthony, and Elizabeth (Mumbet) Freeman, all of whom were pioneers of social justice. The Berkshires contain both rural and urban elements, combining a beautiful natural environment with world class museums and other cultural opportunities. Pittsfield and Berkshire County continue to evolve, with immigrants from over 70 countries now calling the Berkshires their home. BCC seeks to recruit diverse employees who embrace, as well as demonstrate, a commitment to diversity and inclusion and whose experiences and perspectives model the opportunities and success derived from a college education.


    Job Description:
    This position is an integral member of the marketing and communications team and participates in development and execution of the departmental goals. The E-Communications Specialist ensures that the college's web site serves as central resource in promoting the mission of the college and communicating effectively across a broad spectrum of college activities. This individual is responsible for prioritizing and developing content that is integrated with college goals, promotional and graphic/branding themes, working closely the Digital and Video Asset Manager on creating online content, and analyzing regular reports on metrics and website trends.

    Duties include:

    Ensuring the college's online content is accurate, timely, informative, that text and images are consistent, that it is search engine optimized, and compliant with accessible standards;
    Training faculty and staff using the website's content management system and presenting best practices to internal audiences;
    Creating new site pages/sections and campaign landing pages;
    Contributing expertise, creativity and resources to the colleges' web initiatives including defining needs and priorities, recommending approaches, and advising about capabilities and potential applications to the Director of Marketing & Communications;
    Advising college community regarding web policies and procedures, state and federal laws, standards mandated by ADA;
    Monitoring site analytics to improve usability, navigation, and content to raise visibility and perception of the college;
    Works with Marketing team on analyzing all web traffic, referrals, and user behavior through Google Analytics and overseeing search, online advertising, and video traffic results;
    Working with Digital and Video Assets Manager to ensure content used within social media channels is presented consistently and easy to share;
    Developing and customizing online forms;
    Making recommendations regarding the evaluation, selection and acquisition of web-related software and hardware;
    Maintaining metadata to optimize search engine results;
    Work with marketing and communications department to ensure BCC's branding is represented consistently online;
    Serves on appropriate college committees;
    Collaborates with Portal Manager to ensure internal audiences are served through the portal (MyBCC) while external audiences receive information appropriate through the college's website;
    Performs other duties as assigned by the Director of Marketing & Communications.

    Requirements:
    3-5 years' experience managing content and production for high-traffic websites;
    Advanced knowledge of HTML, CSS, PHP, JavaScript;
    Expertise in search engine optimization and search engine marketing;
    Demonstrated proficiency with developing and maintaining pay per click (PPC) and cost per click (CPC) campaigns;
    Experience working with social media channels;
    Experience producing and analyzing reports on website metrics, referrals, and online advertising campaigns;
    Proven ability to build consensus and work effectively within a cross-departmental team;
    Ability to manage multiple projects in a fast-paced, deadline-driven environment;
    Basic understanding of graphic design elements, especially as they appear online;
    Exceptional communication and organizational skills;
    Strong interpersonal skills and a positive attitude;
    Ability to work independently, prioritize tasks to meet deadlines, and work with professional integrity and discretion;
    Associate degree in Computer Science, Computer Information Systems, Technical Writing or a related field or an equivalent combination of education and experience.

    Additional Information:
    Source of Funding: State funded
    Salary: $48,000 - $53,000/year, Full-time, Benefited
    Supervisor: Digital and Video Assets Manager
    Area of Assignment: Marketing & Communications
    Effective Date: July 2022

    Pursuant to the Clery Act of 1990 a copy of Berkshire Community College's security report is available on the BCC Website.

    BCC is committed to providing an inclusive learning and working environment that values the diverse backgrounds of all people and encourages applications from individuals whose experiences and perspectives model the opportunities and success derived from a college education.

    Berkshire Community College is an affirmative action/equal opportunity institution and does not discriminate on basis of race, creed, religion, color, gender, gender identity, sexual orientation, age, disability, genetic information, maternity leave, military service, and national origin in its education programs or employment.

  •  Contact information:
  • Berkshire Community College
  • Pittsfield, MA 01201
  • United States
  • Employer's Website:
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