Job No. 155695
- Job Title:
- Assistant Director of Marketing and Communications (Marketing Generalist)
- Employer:
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Indiana University-Purdue University-Indianapolis
- Location:
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Indianapolis , IN
- Posting Date:
- 19-Jun-2025
- Description:
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Department Information
The Polis Center is an applied research center at Indiana University (IU) Indianapolis in the Luddy School of Informatics, Computing, and Engineering. We partner to use data and research for community good. Polis makes place-based data widely accessible, and we collaborate with community and academic partners to use these data to identify and address our community's most pressing challenges. Through data-informed decisions, policy, and actions, we help improve health and resiliency of places throughout Indiana and beyond. We build capacity in nonprofits, community-based organizations, government, and researchers to use data effectively for community good.
From inception, The Polis Center has been guided by core values that include making a difference, collaboration, developing creative solutions to real-world problems, accountability, integrity, respect, and stewardship. The Polis Center values a positive work/life balance.
Job Summary
Department-Specific Responsibilities
Leads the development and execution of an integrated marketing and communications strategy aligned with the goals of The Polis Center and its major initiatives.
Directs the implementation of digital marketing initiatives of the center across relevant platforms.
Plans and guides social media strategies aligned with organizational priorities.
Ensures consistency in branding, tone, and messaging across all communication channels.
Conducts market research.
Evaluates marketing and communications impact and recommend refinements based on findings; develop impact reports for center leadership and stakeholders.
Takes on special projects.
Writes compelling and engaging content in simple language for a variety of audiences.
Creates and manages print and digital content (e.g., newsletters, reports, presentations, brochures and other marketing collateral).
Develops summaries of Polis initiatives for funding proposals, public outreach, and research dissemination.
Contributes to website content strategy, creation, and optimization (including Search Engine Optimization (SEO) and accessibility best practices).
Coordinates scheduling for social platforms and associated content development.
Mentors social media interns or contributors.
Monitors and analyzes trends and engagement data to optimize digital content.
Utilizes various communications platforms to deliver targeted, accessible content to assorted audiences.
Develops and distributes press releases, make media pitches, monitor media coverage, and track engagement.
Organizes and promotes events, ensuring strategic alignment with marketing and communication objectives.
Cultivates and maintains collaborative relationships with external partners, contractors, and media representatives.
Works closely with information designers, graphic designers, and external collaborators to produce creative marketing materials.
Collaborates with graphic designers and information designers on visual and content development.
Collaborates with IU and Luddy marketing and communications staff.
Stays informed on trends and best practices in nonprofit, research, and academic marketing and communications.
At director's discretion, the employee may be assigned different or additional duties from time to time.
General Responsibilities
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in communications, marketing, English, public relations, or related field
WORK EXPERIENCE
Required
5 years in a relevant field
Preferred
Demonstrates success in creating and implementing a marketing strategy
Demonstrates success in translating complex research findings and/or information technology concepts into accessible content for non-specialist audiences
Familiarity with place-based research, public interest technology, or academic-community partnerships
- Contact information:
- Indiana University-Purdue University-Indianapolis
- Indianapolis, IN 46202
- United States
- Employer's Website:
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