Job No. 155733
- Job Title:
- Digital Content Coordinator
- Employer:
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University of Minnesota-Twin Cities
- Location:
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Twin Cities , MN
- Posting Date:
- 25-Jun-2025
- Description:
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Overview of Position
Focus is on planning and building a social media presence to amplify key messages, promote brand and impact awareness, drive traffic to social media pages, encourage students and stakeholders to engage with the institution’s social networks, and take any other desired actions. Conducts market research to identify social media sites of most interest to target customers. Creates and posts content that attracts attention and encourages customers to share content with others. Establishes and maintains relationships with the online community by developing and implementing content promotions, information. Develops and updates social media pages and monitors social networks, responds to questions, and collects feedback. Utilizes performance metrics to measure achievement of institution objectives. May assist with digital advertising. Develops, produces and disseminates content for digital platforms and college newsletters.
Details About Job Duties:
40% Social Media Management
Manages the College of Veterinary Medicine’s social media presence to amplify key messages, promote the College brand and impact awareness of the College mission areas.
Develops and updates social media pages and monitors social networks, responds to questions, and collects feedback.
Lead digital content efforts on behalf of the College on social media.
Conducts market research to identify social media sites of most interest to target audiences.
Managing talent acquisition-focused, public-facing recruitment messaging.
20% Digital Content Creation
Digital Content Creation for College of Veterinary Medicine website and newsletters.
Work with College of Veterinary Medicine colleagues to conceptualize, plan, coordinate and complete projects using digital content to tell the College of Veterinary Medicine stories and leverage content on social media channels, digital newsletters, websites and for special projects.
Assists College of Veterinary Medicine managing editor and Senior Research Communications Specialist to produce and disseminate content for digital platforms and college newsletters.
Creating talent acquisition-related content to assist with College talent recruitment.
20% Project Management and Customer Service
Interacts directly with students, College partners, team members and stakeholders to plan and schedule social media and digital content.
Manages multiple projects simultaneously with attention to detail
Follow College of Veterinary Medicine project management systems to optimize customer service.
10% Maintains College Digital Brand Identity and Meets Digital Accessibility Guidelines
Maintains awareness of and compliance with University of Minnesota brand standards in all content.
Consults with digital content strategist, graphic designer, managing editor and video and digital content coordinator to ensure all digital products are available in a variety of formats in adherence with ADA digital accessibility requirements.
Ensures that transcribing and captioning meet accessibility standards.
Works in alignment with University Marketing and Communications social media experts in accordance with UMC best practices.
10% Maintain Digital Content Metrics
Works closely with College of Veterinary Medicine digital strategist to utilize performance metrics to measure achievement of institution social media and digital newsletter objectives.
Qualifications
Required Qualifications:
BA/BS degree in communications, journalism, marketing, or related field, or a combination of related education and work experience to equal four years.
Experience with social media management tools.
Ability to travel to occasional on-site events or College facilities, both within the Twin Cities Metro and across the state of Minnesota.
Ability to attend key meetings or events both on and off the Twin Cities campus as necessary.
Demonstrated experience collaborating with editorial, marketing and other impacted teams to deliver outcomes, capture ideas and understand needs.
Knowledge of the social media best practices, techniques, technology and standards.
Skilled at creative digital storytelling and use of innovative techniques.
Strong verbal and written communication skills.
Ability to balance multiple tasks and consistently meet deadlines.
Ability to provide outstanding customer service.
Ability to be flexible and able to work as part of a team
Preferred Qualifications:
1 year of social media experience.
Exceptional project management skills.
Extreme attention to detail.
Familiarity with a higher education setting.
Pay and Benefits
Pay Range: $23.30/hr to $26.92/hr; depending on education/qualifications/experience
Time Appointment Category: 75%-100% Appointment (If job description above does not specify appointment or expected weekly hours, assume a 100% appointment.)
Position Type: Civil-Service & Non-Faculty Labor Represented Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
Competitive wages, paid holidays, and generous time off
Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer-paid life insurance
Employee wellbeing program
Excellent retirement plans with employer contribution
Public Service Loan Forgiveness (PSLF) opportunity
Financial counseling services
Employee Assistance Program with eight sessions of counseling at no cost
Employee Transit Pass with free or reduced rates in the Twin Cities metro area
- Contact information:
- University of Minnesota-Twin Cities
- Twin Cities, MN 55455
- United States
- Employer's Website:
-
Visit Employer's website