Job No. 155742
- Job Title:
- Marketing Lead
- Employer:
-
University of Michigan-Ann Arbor
- Location:
-
Ann Arbor , MI
- Posting Date:
- 25-Jun-2025
- Description:
-
Responsibilities*
Marketing Strategy & Innovation
Develop and lead strategic marketing plans for Michigan Online in alignment with CAI's priorities.
Act as a strategic advisor to Michigan Online stakeholders and CAI leadership, contributing to center-wide marketing and engagement strategies, and providing expert consultation on learner engagement, branding, and digital trends.
Represent the Michigan Online brand voice and positioning across internal and external meetings and materials.
Collaborate with key stakeholders to identify, develop, and market new product types and formats for Michigan Online, including microsites, certificates, and other learning experiences.
Contribute to product innovation and pricing conversations for Michigan Online, advising on learner demand, market trends, and messaging considerations to support launch and scalability of new offerings.
Partner with domain leadership to assess and improve operational processes related to Michigan Online marketing and communications.
Marketing Execution & Optimization
Oversee and contribute to the development and implementation of integrated marketing campaigns for Michigan Online learning experience launches, including paid media, email, content marketing, and organic social, to drive learner enrollment and engagement.
Partner with Communications and Creative teams to ensure execution of strategic marketing plans, ensuring cohesive branding and messaging across channels.
Establish an SEO strategy in partnership with the Communications team to drive traffic to and engagement with Michigan Online.
Collaborate with Marketing CRM Specialist Senior to define, execute, and optimize lifecycle email strategies for Michigan Online learners.
Collaborate with Product Research and Market Research colleagues to gather insights about learners, platform performance, and competitive trends.
Apply analytics and market research insights to shape audience segmentation and full-funnel content strategies, proactively advising center leadership on marketing performance.
Lead the development and presentation of strategic marketing recommendations, plans, and results to internal partners and external stakeholders, influencing decisions at the domain and center levels.
Supervision & Team Collaboration
Supervise and manage a Marketing Specialist focused on open online content (MOOC) marketing, supporting performance development, and the optimization of roles and responsibilities.
Mentor and identify appropriate training and professional development opportunities.
Conduct and manage annual performance reviews.
Foster a collaborative, inclusive team environment that encourages creativity and professional growth.
Provide proactive updates to supervisor and leadership.
Required Qualifications*
Bachelor's degree in marketing, communications, business, or a related field, or equivalent combination of degree and professional experience.
At least 5 years of digital marketing experience, preferably in online education or higher education, or equivalent combination of degree and professional experience.
At least 1 year of supervisory experience.
Demonstrated success in developing and executing data-informed marketing strategies and campaigns.
Strong understanding of SEO principles and tools.
Experience with CRM systems (e.g., Salesforce Marketing Cloud), marketing automation, and performance reporting.
Strong project management, interpersonal, and written communication skills.
- Contact information:
- University of Michigan-Ann Arbor
- Ann Arbor, MI 48109
- United States
- Employer's Website:
-
Visit Employer's website