Job No. 155831
- Job Title:
- Digital Marketing Specialist (Hybrid Eligible)
- Employer:
-
Boise State University
- Location:
-
Boise , ID
- Posting Date:
- 08-Jul-2025
- Description:
-
Job Summary/Basic Function:
Works with a dynamic, cross-functional team of marketing professionals to plan, develop and execute strategic digital marketing initiatives. The successful candidate will lead several high-impact campaigns and design compelling, data-informed digital student journeys within our established marketing ecosystem. Core tactics include search engine marketing (SEM), paid social media, and email marketing. This role also involves identifying emerging trends and actionable insights, and continuously optimizing campaign performance through analytics and testing.
This position may have the opportunity to work in a hybrid environment where a mix of in-person work from a Boise State worksite and an alternative work location within Idaho is utilized. Candidates must be able to work on-site as required.
Department Overview:
The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area, Idaho and beyond. We facilitate online education, community-based programs, concurrent enrollment at high schools, summer sessions, continuing education programs and other lifelong learning options. Join us!
The Marketing and Communications team, within the Division of Extended Studies, focuses on the awareness and promotion of Boise State Online and programs supported by the Division of Extended Studies. The team is composed of professionals with a variety of skill sets spanning creative, marketing and content development. The team draws on these diverse talents to collaboratively achieve goals.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.
Essential Functions:
Digital Campaign Management: Daily management of key omnichannel digital marketing campaigns.
Search Engine Marketing (SEM): Manage paid advertising campaigns on platforms like Google Ads, conducting keyword research, writing ad copy, and optimizing campaigns for conversions.
Social Media Marketing: Develop and execute paid social media strategies, run social media advertising campaigns, and analyze performance metrics.
Lead Generation: Drive lead generation for online programs through targeted digital campaigns designed to attract, engage, and convert prospective students.
Budgetary Responsibility: Allocation and optimization of digital campaign budgets.
CRM Support: Contribute to content development and maintenance of CRM systems utilized by the Extended Studies marketing and communication team.
Search Engine Optimization: Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance to improve organic search rankings.
Reporting and Analytics: Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics, identify areas for improvement, and provide data-driven recommendations based on performance and target KPIs.
Content Generation - Generate and manage assets for the breadth of ESS partners.
Oversee messaging and content posted to various university platforms.
Serve as an advocate for the university and act in the best interest of the university.
Maintain professional flexibility to accommodate rapidly changing processes, program information and priorities.
Make recommendations and implement best practices in digital marketing for the industry.
Demonstrate a strong ability to manage, coordinate, and deliver on concepts and information to effectively communicate information.
Work effectively on both individual and group tasks and projects. Demonstrate an ability to work autonomously.
Collaborate closely with a variety of stakeholders, both internal and external, on all aspects of projects, including planning, content, layout and publication of marketing materials, turnaround time, etc.
Manage multiple, simultaneous projects.
Knowledge, Skills, Abilities:
Ability to generate, cultivate and maintain relationships with the university community, maintain a high level of communication and work well with different groups of people.
Must be able to work independently, make decisions and problem solve.
Ability to compose written material with a succinct message and free of spelling or grammatical errors.
Good knowledge of: digital marketing platforms and systems .
Experience developing and implementing marketing and advertising plans as well as computer literacy.
Minimum Qualifications:
Bachelor’s Degree and 2 years experience or equivalent
Preferred Qualifications:
4 years experience managing omnichannel digital marketing campaigns.
2 years experience working in higher education marketing