Job No. 157994
- Job Title:
- Director of Marketing & Business Development
- Employer:
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University of Michigan-Ann Arbor
- Location:
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Ann Arbor , MI
- Posting Date:
- 13-Mar-2026
- Description:
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Job Summary
The Alumni Association of the University of Michigan is seeking a visionary and strategic marketing leader to be the Director of Marketing & Business Development. This person will be responsible for overseeing, developing, and executing innovative marketing strategies that engage key audiences and elevate the Alumni Association brand. This role also requires leading business development initiatives, identifying and cultivating new growth opportunities, and fostering partnerships that expand and support engagement.
In addition to the responsibilities and qualifications listed below and most importantly, candidates must share and hold to the highest regard, the same values that are uniquely inherent to the Alumni Association:
ALL IN
Believe in our mission
Be trustworthy and loyal to the Alumni Association and each other
Be passionate about what we're doing and be proud to be a part of it
Be an employee who goes above and beyond the call of duty
SERVING HEART
Be open and willing to listen to others and help in whatever way possible
You're dedicated to selflessly following the Platinum Rule: treat others the way they want to be treated
SOLUTION SEEKER
You're a creative problem solver
You're never satisfied with the status quo
You find a way to say yes
You embrace new ideas and approaches from different perspectives
You're collaborative, flexible and adaptive
Who We Are
We enrich the University of Michigan's impact by serving as an independent gateway for alums of all identities, backgrounds, and experiences across the globe and in our neighborhoods in order to create and deepen belonging to the Michigan Family, the Leaders and Best.
Join the Alumni Association in fostering a global community of belonging. We aim to create spaces where every stakeholder feels connected and valued. Through programs such as clubs, affinity groups, and student support initiatives, we are dedicated to building strong, supportive networks among alumni worldwide. We invite you to explore our impactful work and become a part of our commitment to nurturing a worldwide network of belonging. Discover more about our efforts here: Community of Belonging.
Responsibilities*
Alumni Association Leadership:
With the other members of the Alumni Association's Leadership Group, provide organizational leadership and assist the Executive team by showing visionary thinking and demonstrating expert knowledge to solve complex, organization-wide, or externally facing issues that ensure the Association remains relevant to alumni and the University while delivering its mission to stakeholders.
Assist in the development, implementation, and evaluation of all programs and activities of the Alumni Association. Build, communicate, and oversee the implementation of overall and program-specific vision.
Assist in creating a positive organizational culture that fosters the core values and creates a sense of belonging to staff. Evaluate skill and capacity gaps and identify Alumni Association staffing needs.
Educate and inspire all Association staff to be engaged in building community and belonging efforts.
Assist in financially stewarding the Association for a better future. Oversee operations, improve organizational processes, and create efficiencies.
Represent the Association and develop collaborative relationships with constituents including University leadership, the Association's Board of Directors, and corporate partners. Persuasively communicate and demonstrate the Alumni Association's value to the University.
Assist with engagement and stewardship of the Alumni Association's Board of Directors. Prepare materials and make presentations at board meetings. Administer board committees as needed.
Represent the Association in industry and professional organizations.
Marketing
Ensure a culture of collaboration with other teams and leaders in the organization.
Oversee the creation, planning, development, and implementation of comprehensive marketing strategies for AAUM programs, products, events, and services in order to enhance the brand and support the strategic goal of engaging alumni in more relevant ways through the use of traditional and emerging channels.
Oversee the development of short- and long-term strategic marketing plans and budgets.
Ensure all marketing efforts are consistent with the AAUM brand and are focused on organizational goals.
Ensure campaigns and initiatives are integrated, cohesive, compelling, effective, and consistent across platforms, and deliver a strong ROI.
Lead the team to write and evaluate Creative Briefs that inspire creatives to conceive and execute strategically sound, compelling marketing materials (print, DM, email, digital, events, video, etc.) that engage alumni in ways that ensure the desired outcome.
Help manage external parties, such as agencies, consultants or freelancers, as needed.
Develop an understanding of alumni audiences and key opportunities to reach and engage across segments.
Lead the project management function to ensure intake, assignment, and organization of projects is efficient, meets deadlines, and achieves organizational goals.
Oversee the budget and be financially responsible (e.g., managing monthly spending, forecasting, and stewarding) for the Alumni Association's resources by aligning programs with organizational goals.
Effectively lead, manage and supervise the team communicating expectations, setting work schedules and priorities, providing opportunities for personal and professional growth through regular performance reviews, guidance, and encouraging training while presenting new techniques, and recruiting/hiring staff as needed.
Monitor industry trends and best practices, make process, operational, and strategic recommendations, and assist in implementing procedural changes.
Business Development
Oversee the creation, planning, development, and implementation of comprehensive business development strategies to grow existing and identify new sources of revenue for the Alumni Association.
Oversee the partnership with Learfield to grow sponsorship and advertising opportunities, and ensure growing and valuable relationships with existing corporate partners.
Oversee the relationship with corporate partners that are managed directly by the Alumni Association, to ensure growing and valuable relationships.
Drive collaboration across the Alumni Association to ensure corporate partnerships and activation activities are supportive of engagement initiatives.
- Contact information:
- University of Michigan-Ann Arbor
- Ann Arbor, MI 48109
- United States
- Employer's Website:
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