Job No. 158222
- Job Title:
- Marketing and Communications Manager
- Employer:
-
University of Minnesota-Twin Cities
- Location:
-
Twin Cities , MN
- Posting Date:
- 09-Apr-2026
- Description:
-
Primary Responsibilities:
Academic program marketing and recruitment strategy (20%)
Strategic enrollment growth: Work with the Unit Marketing Communications Supervisor - Donor and Alumni Relations, Digital Marketing Manager, Director of Graduate Education Initiatives, and others on the OCM team to oversee data-driven marketing plans for graduate, undergraduate, and certificate programs.
Campaign oversight: Partner with colleagues in OCM, Graduate Education, Student Services, and University Admissions to develop strategies for academic program lead-generation campaigns, using Site Studio, Slate, Salesforce, and Marketing Cloud to automate the prospective student journey and increase application conversion.
Market positioning: Analyze competitor landscapes and national trends in social work and family science–and potentially other areas in education and human development–to advise leadership on program differentiation and "Why Minnesota" messaging.
Public relations and legislative advocacy (20%)
Legislative storytelling: Partner with college and University Government Relations teams to share the impact of departmental research and clinical work with state and federal legislators.
Impact reporting: Contribute to and/or develop materials such as briefings, fact sheets, and impact reports that demonstrate the ROI of social work and family science education in addressing critical state and national issues.
Media relations: Build relationships with faculty to identify research breakthroughs and timely social insights; proactively pitch experts to local, national, and trade media outlets.
Internal communications consulting (20%)
Strategic advisory: Provide expert consultation to departmental leadership and administrative staff on internal communication best practices, ensuring a cohesive voice for newsletters and announcements.
Brand governance: Act as the brand steward, working with the college’s Creative Director to provide templates and guidance to staff to ensure all internally-produced materials align with college and University standards.
Self-service support: Develop tools and resources that empower departmental members to execute routine communications, allowing this role to remain focused on external-facing strategic goals.
Departmental liaison: Serve as the trusted expert regarding collegiate goals/priorities that may impact or influence departmental deliverables. Represent department goals and needs to the central OCM team, identifying intended impacts of efforts and ensuring that leadership and personnel in responsible areas are kept informed and are aware of the status of needs and deliverables.
Digital strategy and reputation management (20%)
High-impact digital content: Oversee the strategic direction of program websites and social media channels, focusing on content that drives recruitment and national prestige.
Analytics and ROI: Measure and report on the effectiveness of recruitment campaigns and advocacy efforts, using data to inform future budget and strategy decisions.
Support key initiatives and lead staff of the OCM (20%)
Events support - college-wide: Provide support to the Events Manager and Marketing Communications Strategist regarding college-wide events, to include but not limited to commencements, assemblies, homecoming, and others. Tasks could include liaising with external vendors, contracting, staffing registration tables, social media posting, and others.
Events support - other: Provide task support for donor events and potentially some departmental or unit events as identified by the OCM leadership.
Creative, marketing, and writing support: Provide back-up support for other areas of the OCM to advance creative, marketing, and/or written stories for publication.
Qualifications
Required qualifications:
BA/BS degree in marketing, public relations, communications, or a related field plus at least four years of related experience.
Proficiency in digital marketing platforms (e.g., Drupal or other content management systems, Salesforce Marketing Cloud, Google Analytics).
Strong consulting and interpersonal skills, with the ability to build relationships with faculty and subject matter experts.
Preferred qualifications:
Proven experience in academic program marketing or enrollment management.
Demonstrated ability to translate complex research into persuasive content for the public or government stakeholders.
Experience in media relations or government relations, including a track record of successful media pitches or advocacy materials.
Experience working in a "consultant" capacity within a large, decentralized institution like the University of Minnesota.
Familiarity with the research themes and professional landscapes of social work and family science.
Understanding of the graduate student lifecycle and the unique needs of diverse student populations.
- Contact information:
- University of Minnesota-Twin Cities
- Twin Cities, MN 55455
- United States
- Employer's Website:
-
Visit Employer's website