Job No. 159264
- Job Title:
- Web & Mobile Strategy Manager
- Employer:
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Texas State University-San Marcos
- Location:
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San Marcos , TX
- Posting Date:
- 11-Aug-2026
- Description:
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Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.
Bachelor’s degree in communications, marketing, information technology, or a related field.
Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.
Preferred Qualifications
Advanced degree in communications, marketing, information technology, business administration, or a related discipline.
Experience in higher education
Experience with multisite network ecosystem and site architecture, web governance, mobile application strategy, SEO/AEO initiatives, and user experience planning.
Job Description
Develop marketing and communications strategy that drives increased awareness and engagement with internal and external audiences.
Job Duties
Lead the division’s web strategy by developing and implementing SEO and Answer Engine Optimization (AEO) initiatives, content optimization strategies, user experience improvements, and digital best practices that strengthen the university’s web presence and support institutional priorities. Evaluate emerging technologies and recommend enhancements that improve discoverability, accessibility, and engagement.
Provide strategic leadership for the university website and TXST Mobile app by establishing content priorities, improving user experience, supporting governance of mobile communications, and coordinating enhancements that improve audience engagement and digital effectiveness.
Represent the division on the Web Governance Committee; develop and maintain web standards, accessibility compliance, quality assurance processes, and governance procedures. Partner with campus stakeholders to support the health, consistency, and long-term sustainability of the university’s web ecosystem.
Serve as the division’s primary liaison to Mobile/Web Systems by coordinating web and mobile development priorities, platform enhancements, project requests, and strategic initiatives. Manage the division’s web project portfolio, prioritize initiatives, coordinate campus partners, and ensure successful completion of web and mobile projects.
Monitor the health and performance of division-owned websites by conducting quality assurance reviews, identifying broken links and content issues, monitoring analytics, evaluating campaign and core-page performance, and recommending improvements based on user behavior and digital performance metrics.
Provide leadership, direction, coaching, and performance management for the UI/UX Designer and two Content Strategists; establish priorities and support professional development.
- Contact information:
- Texas State University-San Marcos
- San Marcos, TX 78666
- United States
- Employer's Website:
-
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