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51%2BCmn5EFgL._SL160_
MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)
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Book Details:

ASIN:
0538468246
EAN:
9780538468244
Author:
Charles W. Lamb
Binding:
Paperback
Edition:
4
Publisher:
South-Western College Pub
Publication Date:
Feb 03, 2010
Sales Rank:
14246
ISBN:
0538468246

Editorial Review:

Product Description

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

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