Courses:

Corporate Entrepreneurship: Strategies for Technology-Based New Business Development >> Content Detail



Syllabus



Syllabus



Course Description


This course is about "corporate entrepreneurship", my label for the alternative approaches that existing firms use to generate new technology-based products and businesses. It emphasizes various kinds of internal ventures and multiple "external" collaborative approaches that include corporate venture capital investments, licensing and different types of alliances and formal joint ventures. Basis for the new knowledge presented in this course is a combination of academic research and my personal experience supplemented by that of the several guest lecturers.



Grades


Grades are based upon:

  1. One individually-written mini-paper that reports very briefly on a real case (in your own organization, unless you receive advance written permission from Prof. Livada) that involved any one of several "alternative strategies for new technology-based product and business development" (3 pages, typed double-spaced); due on or before Ses #4.
  2. A co-authored (by 3 to 5 students, neither more nor less) team term paper (10-12 pages, typed double-spaced) on comparative analyses of two major competitive companies' efforts in the area of either (i) acquisitions or (ii) alliances/joint ventures, or (iii) equity investments (paper due by Ses #7).
  3. Active participation in class discussion, monitored in every class session.


Schedule



SES #TOPICSKEY DATES
Introduction to course
1Frameworks for corporate entrepreneurship: static and dynamic perspectives
Strategies for major new product/business development
2Multiple mechanisms for internal venturing
3Corporate venture capital (CVC): alternative approaches
4Collaborative technology acquisition through alliances and joint venturesMini-paper due
5Alternate modes for using venture creation/incubation and spinout to aid corporate business development
6Using licensing in and out as part of a corporate technology strategy
7Integrating internal and external venture strategiesTeam paper due

 








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