US kids get cool back-to-school tech

Source: dawn.com Posted By: Brandy R...5435 days ago

Kids as young as elementary age are looking for smartphone upgrades, while the college set is sussing out the explosion in tablets, said Craig Johnson, president of the retail consulting and research firm Customer Growth Partners in New Canaan, Connecticut.

”The single most important thing is the acceleration of technology for back to school. Kids don’t get excited about a new lunch box these days, or a new backpack. Cool means technology,” he said.

That means e-readers with high functionality....

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