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College publishers get into book-rental business

Source: Posted By: Claire M...4091 days ago

College students fed up with spending hundreds of dollars to buy textbooks they only use once are getting some new rental options.

And textbook publishers, undercut by sales and rentals of used versions that push them to the sidelines, are hoping they have figured out some new strategies to make money.

Stamford, Conn.-based Cengage Learning on Thursday announced plans to rent titles directly to students for 40 percent to 70 percent off the suggested retail price.

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