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What consumers want: MSU researchers pinpoint common threads

Source: Posted By: postg0 4704 days ago

Michigan State University researchers have identified the common desires of today’s sophisticated consumer – a groundbreaking study that could help businesses become more competitive in the troubled global economy.

Each customer is seeking a “total experience” –
The factors, in order of importance, are:

- Benefit (i.e., what’s in it for me?)
- Convenience (the ease and availability of the experience)
- Price (including both the dollar amount and cost in terms of time – i.e., time is money)

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