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College radio doesn't do it by the book

Source: sfgate.com Posted By: Jones F...3457 days ago

Question: If radio is losing younger listeners, by the droves, to high-tech music players and other time suckers like video games and social networking sites, where does that leave college radio, whose audience is primarily young music lovers?

To find out, I called on a San Francisco woman who, at 41, is long gone from the college grind but who is establishing herself as the authority about the wild, wacky and slightly worried world of college radio.

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