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NCAA, colleges pushing the envelope with sports marketing

Source: USA Today Posted By: Betty M...4677 days ago

The first NCAA basketball tournament wrapped up 70 years ago at Northwestern University's old Patten Gymnasium, with Oregon winning it all. There was no television coverage. The event drew barely 15,000 over 11 days. And it lost money.

This one most assuredly will not.

From the $591 million in TV and marketing revenue generated this season to the masses awaiting Saturday's semifinals and Monday's championship game at Detroit's Ford Field, the men's tournament and its Final Four have grown into....

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