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IMG jolts campus scene to give schools a cash boost

Source: USA Today Posted By: Doreen E...3454 days ago

ESPN and CBS remain the most important letters in the business of college sports.

But IMG is fast becoming a wide-ranging force. Even the two college sports TV rights titans, as well as the NCAA, have started working with this global sports, entertainment, fashion, news media, management and marketing leviathan that decided a little less than two years ago it wanted in the game.

Since then, though most college sports fans might not be able to see it, IMG has put itself almost everywhere they....

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