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Course Info

  • Course Number / Code:
  • 15.84 (Spring 2004) 
  • Course Title:
  • Special Seminar in Marketing: Marketing Management 
  • Course Level:
  • Graduate 
  • Offered by :
  • Massachusetts Institute of Technology (MIT)
    Massachusetts, United States  
  • Department:
  • Sloan School of Management 
  • Course Instructor(s):
  • Prof. Dan Ariely
    Prof. Michael Norton 
  • Course Introduction:

  • 15.840 Special Seminar in Marketing: Marketing Management

    Spring 2004

    Course Highlights

    This course features a set of lecture notes which accompanies the theory discussions in class. Both the midterm and final exams are also available.

    Course Description

    The purpose of 15.840 is to:
    • Introduce key marketing ideas and phenomena.
    • Develop students' skills in marketing analysis and planning.
    • Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.

This course content is a redistribution of MIT Open Courses. Access to the course materials is free to all users.

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