University puts itself in PR spotlight

Source: sfgate.com Posted By: Lillie S...4426 days ago

The first-ever advertising campaign of the University of San Francisco will increase "recognition of the university's distinctiveness in the city of San Francisco." The campaign, created by the university and Hub Strategy, uses 14 short headlines, to be emblazoned on buses, billboards, news racks, taxi tops, transit shelters and wall-scapes.

The university's new logo and tagline: "Change the World From Here." The headlines include "Value over valuables," "University of the best city ever," "Learn....

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